Privacy Policy

SEQOON respects your privacy and is committed to protecting your personal data. This Privacy Policy will inform you as to how we look after your personal data when you visit SEQOON’S website with link the Website, and tell you about your privacy rights and how the law protects you.

1. Important information

1.1 Purpose of the Privacy Policy

This Privacy Policy aims to give you information on how SEQOON collects and processes your personal/company’s data through your use of the Website or, including but not limited to any data you may provide through the Website when you (sign up, and/or purchase a product).
It is important that you read this Privacy Policy together along with our Terms and Conditions https://www.seqoon.com/privacy-policy when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your personal/company’s data. This Privacy Policy supplements other notices and privacy policies and is not intended to override them.

1.2 Controller

SEQOON is the controller and responsible for your personal/company’s data (referred to as ("SEQOON", "we", "us" or "our" in this Privacy Policy). SEQOON is the controller and responsible for the Website only and is not responsible to any third-party links that may be available on the Website and may ask for your personal data.
If you have any questions about this Privacy Policy or our privacy practices, please note that you can contact us through our website, or in the following ways:
Email address: ops@seqoon.com

1.3 Changes to the Privacy Policy and your duty to inform us of changes

We keep our Privacy Policy under regular review. SEQOON may at any time amend or change this privacy policy unilaterally.
It is important that the data we hold about your personal/company’s data is accurate and current. Please keep us informed if the data changes during your relationship with us.

1.4 Third-Party links

The Website may include links to third-party websites, plug-ins.
Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the Privacy Policy of every website you visit.

2. Kind of Data that we collect

Your personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which is including but not limited to the following:

Identity data includes but not limited to [first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender].
Contact data includes [email address, mobile number, and telephone numbers].
Technical data includes [internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website].
Profile data includes [your interests, preferences, and feedback and survey responses].
Usage data includes [information about how you use our website, products and services].

We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offenses.

We may also request that you provide us with information to collect payment from your credit or debit card. After a transaction, this private information (credit cards, financial data, etc.) will not be stored on our servers, sold, shared, rented, or leased to any third parties.

Our commitment includes, but is not limited to, the following:

Non-Storage: Seqoon will not retain any credit/debit card details or personally identifiable information beyond the duration necessary to complete a transaction or as required by applicable laws.

Non-Sharing: We do not share, sell, rent, or lease your credit/debit card details or personally identifiable information with any third parties for marketing, advertising, or promotional purposes.

Security Measures: We implement industry-standard security measures to protect your information during transmission and processing, ensuring that it is handled with the utmost care and in accordance with applicable data protection laws.

By using our services, you agree to the non-storage, non-sharing, and secure handling of your credit/debit card details and personally identifiable information as described in this clause. We reserve the right to update or amend this clause as necessary to comply with changing legal requirements or to enhance user privacy.

3. If you fail to provide data

Where we need to collect data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the agreement we have or are trying to enter into with you. In this case, we may have to cancel a service you have with us, but we will notify you if this is the case at the time.

4. How is your data collected?

We use different methods to collect data from and about you including through:

4.1 Direct interactions. You may give us your identity, contact and financial data by filling in forms or by corresponding with us by phone, email or otherwise. This includes personal data you provide when you undertake the following:

Showing interest to our services
Subscribe to our service or publications
Request a meeting with one of our team
Give us feedback or contact us.

4.2 Automated technologies or interactions. As you interact with our Platform, we will automatically collect data about your browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.

5. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where we need to perform the agreement, we are about to enter into or have entered into with you.
Where it is necessary for our legitimate interests, your interests and fundamental rights do not override those interests.
Where we need to comply with a legal obligation.
Where we need to set up your account and administrate it.
Where we need to deliver marketing and events communication.
Where we need to carry out surveys.
Where we need to personalize content, user experience or business information.
Where we need to meet audit requirements internally.
Where you have given consent.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

6. Purposes for which we will use your personal data

6.1 Performance of a contract with you

We process your personal data because it is necessary for the performance of an agreement to which you are a party or in order to take steps at your request prior to entering into a contract or agreement.

In this respect, we use your personal data for the following:

Subject to your consent, independent third parties whom we engage to assist in delivering the services to you, including third parties
Our professional advisers where it is necessary for us to obtain their advice or assistance, including lawyers, accountants, IT or public relations advisers
Other third parties such as intermediaries who we introduce to you. We will wherever possible tell you who they are before we introduce you
Our data storage providers.

The legal basis for the processing of the aforementioned data categories is Personal Data Protection Law No. 151 of 2020 and Art. 6 (1) (a) of the European General Data Protection Regulation (GDPR).
Due to the said purposes, in particular to guarantee security and a smooth connection setup, we have a legitimate interest to process this data. And without the contrary to all the relevant Egyptian applicable laws, public policy or public moral in the Arab Republic of Egypt.

6.2 Legitimate interests

We also process your personal data because it is necessary for our legitimate interests, or sometimes where it is necessary for the legitimate interests of another person

In this respect, we use your personal data for:

Administration and management of our business, archiving or statistical analysis
Seeking advice on our rights and obligations, such as where we require our own legal advice. In this respect we will share your personal data with our advisers or agents where it is necessary for us to obtain their advice or assistance and with third parties and their advisers where those third parties are acquiring, or considering acquiring, all or part of our business.

6.3 Legal obligations

We also process your personal data for our compliance with a legal obligation which we are under. In this respect, we will use your personal data for the following:

To meet our compliance and regulatory obligations, such as compliance with anti-money laundering laws
As required by tax authorities or any competent court or legal authority. In this respect, we will share your personal data with the following:

Our advisers where it is necessary for us to obtain their advice or assistance
Our auditors where it is necessary as part of their auditing functions
With third parties who assist us in conducting background checks
With relevant regulators or law enforcement agencies where we are required to do so.

6.4 Marketing

We will send you marketing (announcement!) about services we provide which may be of interest to you, as well as other information in the form of alerts, discounts, promotions or functions which we believe might be of interest to you or in order to update you with information (such as legal or commercial news) which we believe may be relevant to you and to our services. We will communicate this to you in a number of ways including by post, telephone, email or other digital channels.

6.5 Promotional offers

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (Marketing).

You will receive marketing communications from us if you have requested information from us or purchased services from us (or if you provided us with your details when you entered a competition or registered for a promotion) and, in each case, you have not opted out of receiving that marketing

6.6 Third-party marketing

We will get your express opt-in consent before we share your personal data with any company outside SEQOON for marketing purposes.

You can ask us or third parties to stop sending you marketing messages at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by contacting us at any time.

Some of the advertisements you see on the Site are selected and delivered by third parties, such as ad networks, advertising agencies, advertisers, and audience segment providers. These third parties may collect information about you and your online activities, either on the Site or on other websites, through cookies, web beacons, and other technologies in an effort to understand your interests and deliver to you advertisements that are tailored to your interests. Please remember that we do not have access to, or control over, the information these third parties may collect. The information practices of these third parties are not covered by this privacy policy.

6.7 Cookies

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

6.8 Change of purpose

6.9 Opting out

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of using our services, warranty registration, product/service experience or other transactions.

7. Disclosures of your personal data

We may share your personal data with the parties set out in article (6) purposes for which we will use your personal data above.

Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

8. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, third party service providers and other parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so

Seqoon employs various hardware and software methodologies to ensure the privacy and security of data. However, it is important to note that Seqoon cannot guarantee the absolute security of any information disclosed online. While we take appropriate steps to safeguard your data, the inherent risks of transmitting information over the internet should be acknowledged.

9. Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

When it is no longer necessary to retain your personal data, we will delete it.

10. What we do if the information is incorrect?

We do perform checks on the information that we receive to detect any defects or mistakes. However, we are reliant upon suppliers, providing accurate information to us. You have the right to request that we Rectify any personal data relating to you that is inaccurate and Complete any incomplete data, including by way of a supplementing, corrective statement. This is known as the right to rectification. If you do exercise your right to rectification, we will take steps to check the information and correct it where necessary.

11. Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

12. How do we deal with the “right to be forgotten”?

You have the right to request the erasure of personal data that we hold about you in certain circumstances, for example if it were not acquired for, or has ceased to be necessary for, a lawful purpose. This is known as the right to be forgotten. Where you request that we erase your data, we will usually only do so where the data has ceased to be publicly available, or where we no longer use it.

13. Glossary

13.1 LAWFUL BASIS

Performance of contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

13.2 THIRD PARTIES

13.2.1 Internal Third Parties

Other companies acting as joint controllers or processors who are based in Egypt and provide IT and system administration services and undertake leadership reporting.

13.2.2 External Third Parties

Service providers acting as processors-based Egypt who provide IT and system administration services.

Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.

Governmental bodies and other authorities acting as processors or joint controllers based in the Arab Republic of Egypt who require reporting of processing activities in certain circumstances.

13.3 YOUR LEGAL RIGHTS

You have the right to:

Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

If you want us to establish the data's accuracy.
Where our use of the data is unlawful but you do not want us to erase it.
Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

How to contact us? If you have any questions about how we use your personal data, or you wish to exercise any of the rights set out above, please contact our controller listed under 1.2 of this Privacy Policy.